Publications

Tik Tok and Microcelebrities: An Analysis of the Impact of Short Video Apps on Chinese Culture and Communication.

Faculty Author(s): Yang, Ping
Student Author(s): -
Department: COMM
Publication: China Media Research
Year: 2022
Abstract: With the increasing number of short video app users in China, it becomes a significant field of inquiry for scholars to examine how the growing popularity of short video apps such as Tik Tok makes an impact on Chinese culture and communication. This study investigates the ways Tik Tok is changing Chinese cultural practices and communication behaviors through the establishment of microcelebrities. A qualitative content analysis of the most popular short videos on Tik Tok in the years 2019 to 2021 was conducted to unravel how microcelebrities interact with the audiences by making their videos influential and impactful. Research findings have revealed the means by which short video apps as an essential component of Chinese people’s lives influence their everyday communication practices in entertainment behaviors, self-concept, communication styles, and the youth culture. [ABSTRACT FROM AUTHOR] Copyright of China Media Research is the property of Edmondson Intercultural Enterprises and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Link: Tik Tok and Microcelebrities: An Analysis of the Impact of Short Video Apps on Chinese Culture and Communication.