Publications

Media and digital management: by Eli M. Noam, Cham, Switzerland, Palgrave Macmillan, 2019, $99 US (hardcover); $34.99 (ebook) 471 pp., ISBN: 978-3-319-71345-8.

Faculty Author(s): Wood, Jennifer F.
Student Author(s): -
Department: COMM
Publication: JMM: The International Journal on Media Management
Year: 2019
Abstract: Specifically, Noam states an aim to "apply the major dimensions of a business curriculum - from finance to production to marketing to accounting, and more - to the entire media and information sector. In the process, communications students benefit from a business-oriented summary, while more generally oriented business students are introduced to the media and information sector" (p. 5). There could have been more discussion about differences, commonalities, and neutrality of the business curriculum in relation to media management versus digital management, but Noam has designed a book to offer the understanding and the effective application of basic business principles for college-level students and practitioners. [Extracted from the article] Copyright of JMM: The International Journal on Media Management is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Link: Media and digital management: by Eli M. Noam, Cham, Switzerland, Palgrave Macmillan, 2019, $99 US (hardcover); $34.99 (ebook) 471 pp., ISBN: 978-3-319-71345-8.