Marketing

Degree: B.S.

Millersville University's Marketing program produces creative professionals who are well versed in interacting with customers and researching market trends. 

Why Study This Program?

A degree in Marketing will prepare you to enter a variety of careers focused on helping businesses compete, grow and be successful in the marketplace.  The marketing program will give students an understanding of how to effectively develop attractive products and services, how to price offerings competitively, and how to stand out from other firms by using cutting edge advertising strategies.  Through our courses in consumers behavior, marketing research, marketing strategy and our multiple marketing elective courses, students develop strong communication skills, consumer research ability, and strategic business acumen.   

What Will You Learn?

Core curriculum courses cover a wide range of Business Administration topics including financial and managerial accounting, principles of management and marketing, informational systems, legal repercussions and more. The Marketing concentration incorporates consumer behavior, advertising, marketing research and marketing strategy with practical experience.