Marketing Certificate

Are you ready to get ahead of the competition, but can’t find the time to get a bachelor’s degree? Do you already have a degree and want to specialize your skill sets?  Pursue Millersville's Online Certificate in Marketing program!

Program benefits

The Lombardo College of Business’ Marketing Certificate enables students to:
• Diversify their skills within their current major of study at Millersville
• Gain critical advanced skills in the area or marketing
• Upskill knowledge and abilities based on up-to-date practices and the latest research

This certificate will allow students to gain critical advanced skills in the area of marketing by taking a variety of marketing courses fully online without having to complete a full degree program. After completing the certificate, you can also more easily pursue an undergraduate degree in business here at MU in the future!

Students completing the Marketing Certificate are able to transfer credits seamlessly into the Bachelor of Science in Business Administration degree program when they are ready to take the next step!

Program outcomes

As a result of finishing this program, students will be able to:
• Craft and implement a detailed marketing plan using a variety of media
• Understand and apply marketing analytics to strategic business problems
• Predict and shape consumer behavior using marketing models
• Identify and implement socially responsible marketing programs

 

IDEAL FOR
Professionals in entry- or mid-level marketing positions seeking a deeper understanding of marketing, or those in other sectors wishing to diversify their skill sets. Best for students who have earned an Associate’s degree.

PROGRAM LENGTH
Can be completed in as little at 14 weeks or less than a year. Flexibility with year-round course offerings.

CURRICULUM
Required Courses (6 credits)
BUAD 231 – Principles of Marketing (Required before taking all other courses)
MKTG 332 – Consumer Behavior
Elective Courses (9 credits)
Any combination of 300 or 400 level marketing courses (except for MKTG 332). Students will work with their advisor to choose 9 credits of elective courses which best fit their interests and career goals.